As Useful As A Brick Aeroplane

If bricks could fly …, originally uploaded by davidjwbailey.

I've been taught, recently, and in no uncertain terms, that many of my past business plans could reasonably be summed up by this image: good idea, bad execution.

It is all very well to find a consumer need and address it, but the key factor is fitness for purpose after final assembly.

Summary: lesson learned